The origins of our brand name: “Waxing Poetic”
People often ask us, what does “Waxing Poetic” mean and how did you choose it? Early on, when the idea struck me to create and cast our first wax seal insignias, a belief and energy came over me through the pieces that, was, well… “poetic” (even though the name Waxing Poetic had not appeared yet. That is part of the wonderful mystery of how these things happen!).The intention of the seals just inspired me – each was a “signature” of sorts, an iconic identifier, that held beliefs and intention and much more. I was so moved to somehow channel the humble and potent energy of these imperfect, handmade pieces. Just like the artifacts of ancient cultures, which were not just for adornment, but carried information, there was a through line there that piqued my curiosity.
So I went about exploring how to authentically craft a palette of expression for our community – pieces that express the freedom that we can combine and “author” this jewelry in our own way. I was searching for the right name, and wasn’t satisfied until my husband (who is a genius wordsmith) said something like “these are Waxing Poetic.” It just came out, like a gift from beyond, and that was IT. Aha! Waxing Poetic - a name that embodies both the process of how we make the jewelry (the lost wax method) and also the intention behind it (to become more of who were truly are… the “poetic” and harder to describe quality behind these pieces that our customers are drawn to, and that we seek to uncover).We both recognized “Waxing Poetic” as the name of the path we wanted to be on – the path these pieces and our customers were showing us. Since then, we our brand has stayed true to what these words mean: a “becoming” (waxing) more connected to the expressive and emotional (poetic).
That’s Waxing Poetic! Thank you to all who have shopped, gifted, worn, and loved our jewelry. We hope we continue to meet your inspiration with pieces that you recognize and embrace as your own.
Love to all,
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