Our flagship Los Olivos Boutique turns 3..
We love the way back journeys, and here’s another. The “Before and After” story of our Waxing Poetic Boutique
in Los Olivos, California (which experienced some major TLC before we opened our doors to the public in April 2010...
read on!). It is every artist’s challenge, and dream: a blank canvas. For us, this space was it. A
challenge and the most fun we have ever had (until we designed store #2 in Summerland!). The interior of the boutique
consists of a mix of custom woodwork and fixtures that were crafted from locally milled and carved Santa Ynez walnut,
Italian artifacts, warm antiques, and lively “frescoupage” wall panels. The “antiqued-up” décor and friend-crafted
interior is a physical manifestation of imaginative artistry and unique craftsmanship of our jewelry. Check out the
Before and Afters… The Main Floor: We paid homage to Patti’s familial and design roots
and created an Italian inspired interior, combining the brand palette of mixed metals with the classical palette of
oil paintings and old frescoes to come up with the color scheme. Local artisan crafted fixtures, industrial antiques,
old book, & letters, Italian artifacts and some of Patti’s personal objects were combined to bring Waxing Poetic
into the space.
The Main Wall:
The one main wall in the store was the perfect place for this large antique
Italian armoire. The back of the armoire was upholstered with a hand-blocked linen remnant from Raoul Textiles. Custom
jewelry stands were assembled from a mix of hand-carved walnut and antique corbels and decorative Italian architectural
remnants. Antique pig skin books and vintage objects create niche displays. Ephemera from Patti’s collection are
tacked to the fabric back, along with the story of the brand’s beginnings.
Bay Window Nook:
“Frescoupage” walls were hand cut and installed on
location by designer Stephanie Kheder. The coffered trim on the panels was milled locally, again from reclaimed walnut
wood. We used 18th century Italian artifacts to create one of a kind mini shelves upon which to perch the jewelry. The
center fixture is a repurposed steel water fountain. Hand carved local wood sills disguise the plain “contractor” grade
windows. Hand carved cornices with hand-gilt logo shields and metal colored striped scalloped curtains create a warm
The existing fireplace just didn’t work style or color-wise, so it was
replaced with custom cut 6 x 12″ (12″ x 12″ tiles cut in half) tiles that were laid in a sleep custom floor-to-ceiling
herringbone pattern. The hearth was also removed so the tile could continue seamlessly to the floor, allowing room for
the large display armoire. The mantle is a piece of old Italian wood trim, customized with hand cut arch detail, upon
which a blown up model shot rests. Bronze library swing-arm lamps, re-upholstered, velvety tufted slipper chairs and an
antique Italian hand-painted pedestal create a cozy seating area.
Cash Wrap Area:
Our cash wrap was custom made to fit the interior by Erich Riedl.
He used mis-matched 18th century Italian wood griffin feet as the base of the piece and created the rest to match, using
cool burning LED lights that create a “float” effect. The mirror was cut to spec and hand-distressed to burn in our
logo in a very subtle way. A small gold Italian regency chandelier from the owner’s childhood home personalizes the
space. Walls are Benjamin Moore “Champion Blue,” one of Waxing Poetic’s signature packaging colors.
The chandelier is a reproduction set piece that was found at a
local consignment store, re-gilded by Patti, and fitted with silicone-tipped bulbs to create a candle effect. Looking
over the store and blessing it is an 18th century oil painting of the Virgin Mary, from which much of the interior’s
classical palette was pulled. The walls are painted a warm stone color, to bring in more of the brand’s colors and tone
down the wood ceiling.
So, HAPPY ANNIVERSARY and thanks for the memories! We heavily-heart Los Olivos (and if this post goes up
before May 5… come join our Cinco de Mayo party… here’s your invitation