Let’s Hold Hands

Side Lines Inc.
Each of our retailers possesses distinctive individual charm, spreading the personal touch of Waxing Poetic in their communities every day. As a token of our gratitude to our retailers and because we think you’ll love them as much as we do, we will be featuring one retailer each month here on Proof. We’re delighted to introduce Side Lines Inc. from Florence, Alabama.
Welcome Side Lines Inc.! We are so excited to have you here and learn more about your store and customers. We know that your priority is to offer a truly unique jewelry assortment for your customers and are so grateful for the success that you have had with the Waxing Poetic Line. What are your favorite collections? We absolutely love the entire Wing and a Prayer collection. The Rings, Charms, and Cuffs are all must have items!
What are your favorite pieces? The Wing and a Prayer Sterling Silver and Brass Awareness Charm is our favorite.
What are your customers’ favorite collections? The customers all seem to love the Round and Square Insignia Charms.
What are your customers’ favorite pieces? The Antique Brass Insignia Charms and Baby Insignia Charms seem to be two of our best selling items.
What do you like most about the Waxing Poetic Line? Our customers most like the uniqueness and individuality of the line and always respond well to new pieces.
Thank you so much for taking the time to join us today!
Please be sure to visit Side Lines Inc. at 1611 Darby Drive in Florence, AL, give them a ring at 256-767-0925, or on Facebook and www.sidelinesjewelry.com.
Staff Favorites: Janelle

The Waxing Poetic line gives everyone the capability to create a necklace that no one else has. I also love the different poetic meanings behind each charm. An example of a charm with a deeper meaning is the Your Heart is Your Map Pendant. The one I chose says Live True, which is a saying I try to incorporate into my life. This small saying can have many different meanings, but I think of it as stay true to yourself and don't allow someone to change who you are.
Make Your Mark

The Memory Sense
The most pleasurable task of creating our first candle "story" for Waxing Poetic has recently begun, and our offices are awash with all sorts of intoxicating infusions. Memories of "time and place" smells are surfacing, and we're approaching this project much the same way we do when we make jewelry...What memory will it hold? What does it conjure?The "Smell" chapter of Diane Ackerman's book, A Natural History of Senses (first read to me in part by Brianna Colburn, one of the contributors to this project) is a most amazing experience. Did you know that violets contain something which short-circuits our sense of smell? And that it is almost impossible to describe a scent or smell without referring to another smell? Totally intriguing.
And what of our nature to describe love and experiences with smells?
Almost by accident, I recently opened the most scent-soaked story of human love, the Song of Songs (and versions can always be found with lovely illuminated pages). After revisiting this, I have been experiencing our own Los Olivos vineyards with an entirely new scent-memory {love}.
How will the candles evolve over time, and be loved?We had the good fortune of opening a 1966 bottle of Chateau Latour the other night, smelling and sipping "The Old Man" with good friends. If I could recreate the aroma and the LOVE... Leather and graphite and dark, dark currant, concealed and revealed by wonderful age. The group huddled around this still-solid bottle as it revealed its fine bones, enjoying its heirloom light. This bottle became the campfire of the evening, and the profound scent (and collective admiration) is still with me.
Staff Favorites: Brandy

I have always been the type of person who wants to wear something that no one else has. My life and moods are ever changing and I show that with the jewelry I wear. Some days I like to wear a simple single charm for a more natural look and other days I go for something bolder. What I love about WP is that you can mix and combine pieces, so the possibilities are endless! It’s always fun for me to see what other people put together because it gives me a little insight into their unique personalities and it’s nice how you can express your individuality through this jewelry. I feel throughout one’s life there are significant lessons, people, and experiences--wearing Waxing Poetic jewelry is a way for me to remember these special moments…
Fan-Fare Gifts

Each of our retailers possesses distinctive individual charm, spreading the personal touch of Waxing Poetic in their communities every day. As a token of our gratitude to our retailers and because we think you’ll love them as much as we do, we will be featuring one retailer each month here on Proof. We’re delighted to introduce Fan-Fare Gifts in Texarkana, Texas!
Welcome to Fan-Fare Gifts! We’re so happy to have you here. Have you had a favorite Waxing Poetic customer? I have had two favorite customers so far. Last year at Christmas Molly Quinn, the daughter in the show Castle visited our store. She loved Waxing Poetic and bought herself a Camp Bracelet. It was so much fun having her in the store. She is a great young lady. I had to show her off to all of our customers in the store and she was so sweet about it. That made for an exciting day during the crazy holiday season. Everyone was excited to have met her.
My second favorite customer is a lady who came in because she had heard about Waxing Poetic at work. She wanted to get herself a necklace with one initial. She was so excited to see the whole line. The next day she came in and bought her three boys’ birthstones. The following day she came in and bought a Baby Insignia for each son. The next day she came in and bought another charm to represent her husband. By the end of the week, she had nine charms on that necklace. She was so excited! We thought it was funny that she had so many charms on her necklace and she did too, but she loved it!
What are your favorite collections? We love the Square Insignia Charms, Camp Bracelets, and Storybook Charms.
What are your favorite pieces? Faith Camp Bracelet, Cross Dog Tag Pendant, and Peace Wing & a Prayer Charm
What are your customers’ favorite collections? Round Insignia Charms, Pastime Charms, and Storybook Charms
What are your customers’ favorite pieces? Peace Tonic Charm and Poetic Crosses
What do you like about Waxing Poetic’s designs? Waxing Poetic is for any age group. There is so much to choose from that every customer can find something that they relate to.
Thank you Fan-Fare Gifts!
Visit Fan-Fare Gifts at 2315 Richmond Rd in Texarkana, TX, on facebook, or give them a ring at 903.832.5196. The Lone Star State is a long way away? No worries, find a store near you.
Carrying Dad With Us
A huge thank you to Amber Beckham who was kind enough to share this touching story about how she and her sisters keep the memory of their father close to their hearts by wearing matching Antique Brass Insignia Charms on the Baby Ball Gold Chain Necklaces and allowing us to pass it along to you...
When we were in Florida for our annual trip with my eldest sister's family, Lesli, she, in her most amazing gift giving way, pulled out a present for Briana and I one evening as we sat on the couch. She began to explain that it was "an early Father's Day gift."My heart skipped a beat half in fear and half in excitement thinking that we were celebrating him a month before it was time for that holiday to be here and really, that we were approaching the subject of Father's Day as sisters. It made me happy and sad at the same time.
Lesli has an incredible way of finding unique, beautiful, and meaningful gifts. And this time would have to top any others she has pulled out of her hat. We opened small boxes to find an engraved necklace with the letter, "D" on it, for "Dad" and his initials and dates on the back all in gold and silver. It looks like the old fashioned mail seals that you would use to send a letter to someone. But as I write, I think how funny that is...and ironic, that it's a necklace, but it looks like a wax seal. It's like dad is sealed on our hearts as we remember him every day we are alive, not just on Father's Day.
What an honor to wear this. I am thinking of dad today in a special way, somewhat sad and contemplative...but I remain nostalgic. I know I can speak for both Briana, Lesli, and our brother Zach that we are carrying dad with us today. Happy Father's Day...We love you, Dad.
Waxing Poetic a Lucky Top 10 New Boutique
